ACHE RELEASES HIS DESIRING NEW SINGLE AND VIDEO “AMANTES”
Miami, November 12, 2021 — Colombian artist ACHE releases his latest single “Amantes” under AP Global Music and SDS Records. The song was produced by Ray El Ingeniero and was written by Juan Felipe Torres Borrero, Alejandro Guzman, Ramón E.Casillas and Danilo A. Chavez.
The song tells the story of two people who used to be together and the girl has moved on to another relationship, but that doesn’t stop ACHE from desiring her.
Along with the song he has also dropped a video, which was filmed in Puerto Rico and directed by Joshua Burgos. The music video is a modern production with a hint of the classic vibe of pretty girls and nice cars as the protagonists, which, in this case, represents lust and passion.
ACHE’s new project comes after the release of his last song “Ya Es Tarde”, which has over 5 million views on YouTube.
ACHE was born, raised and shaped his artistic career in Cali, Colombia; the musical epicenter of that South American country. He likes to create commercial music, strong music that has a message but is not vulgar, that is for everyone and to listen to during the day; as well as to be in the disco; that serves for any type of environment. “If you’re in the gym, I want my music to energize you, if you’re in the club, I want it to entertain you,” he says.
About ACHE
ACHE is a rising star who blends pop and the urban genre to perfection. He was born, raised and shaped his artistic career in Cali, Colombia; the musical epicenter of that South American country. His given name is Alejandro Guzman Sepulveda and his stage name is born from the fusion of one of his initials –A for Alejandro- with Chechi’s CHE, as he says to his sister from a very young age.
At the age of 22, he presents his first musical release “Ya es tarde” under the prestigious publishing house AP Music based in Miami, FL. ACHE’s artistic career was born when he decided to interrupt his university career and fully enter the musical field; always with the support of his family, especially his father who gave him the green light and urged him to achieve his dreams, no matter how difficult they were. ACHE put all of his energy into being and expressing his musical talent and in the fourth semester of college, he dropped out of school and began to pursue his artistic career; always under the unconditional support of his family, especially his father who guides him to be an entrepreneur in the music industry.
ACHE likes to create commercial music, strong music that has a message but is not vulgar, that is for everyone and to listen to during the day; as well as to be in the disco; that serves for any type of environment. “If you’re in the gym, I want my music to energize you, if you’re in the club, I want it to entertain you,” ACHE says.
His first song was “Soltero”, a song with which he managed to become known in his hometown Cali, after that song he released “En mi cabeza”, a song with which he managed to do one of his first concerts and after this, he decides to do “Piensas en mi”, a song with which he managed to reach number 8 on the Cali radio stations, close to artists such as J Balvin, Maluma among others; After this, he premiered “Ya no quiero amor”, a song with which he managed to reach number two on the musical television channels of Colombia, with these last two songs he achieved more than 700,000 views on YouTube.
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