Billboard’s 2019 Latin Power Players

Pablo Casals
CEO, Elite Media and Marketing

Casals, 46, helped push Ozuna into new markets in the United States over the past year and promoted the singer’s Aura tour. It grossed $14.5 million over 17 shows. “We work hard at bringing our music to new places,” says Casals, “to break that barrier of languages and different mentalities or races.”

Greatest Latin Music Milestone: Romeo Santos doing two sold-out Yankee Stadium [shows in New York in 2014] opened windows to what was possible in Latin music.”

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